How to Sell Your Gold for the Best Possible Value
Selling gold is a big decision, and a few simple checks can make a real difference to the amount you receive. Whether it is old jewellery, a gold coin or a broken chain, here is what decides the value — and how to make sure you get every rupee your gold is worth.
1. Know today's gold rate
Gold prices change every day. Before you visit any buyer, check the day's rate for 24K and 22K gold. A good buyer will show you the live rate they are using and explain how your price is calculated from it. If a buyer cannot tell you the rate, that is a warning sign.
2. Purity decides the price
The same weight of gold can be worth very different amounts depending on its purity. 24K gold is 99.9% pure, while 22K is 91.6% and 18K is 75%. Your gold should be tested in front of you — ideally with a non-destructive XRF machine that reads the exact purity without scratching or melting your jewellery.
3. Accurate weighing, in front of you
Always watch your gold being weighed on a calibrated digital scale. For studded jewellery, the weight of stones, beads or lac should be separated out so you are paid only for the gold — but you should see exactly how much is being deducted and why.
4. Ask for a clear, itemised quote
A transparent buyer will break down the final amount: gross weight, stone deductions, net gold weight, purity, the rate applied and the final value. There should be no hidden “melting charges” or surprise deductions after you agree.
5. Keep your documents ready
Bring a valid photo ID and address proof (such as Aadhaar or PAN). Original bills are helpful but not always required. Proper documentation protects you and keeps the sale fully legal.
6. Choose instant, traceable payment
Once you accept the offer, you should be paid immediately — by cash within legal limits or by direct bank transfer. Never leave your gold with a buyer and wait for payment later.
The bottom line
The best value comes from three things: the correct live rate, accurate purity testing and honest weighing — all done openly in front of you. At True Value Money Gold in Kurnool, every step happens at the counter where you can see it, so you can decide with complete confidence.
